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Interesting thoughts from England rugby union coach Stuart Lancaster on the Yorkshire brand

June 1, 2014

England rugby union coach Stuart Lancaster is interviewed in the Yorkshire Post about the controversial plans of his former club to rename itself Yorkshire Carnegie for next season. The full article can be read here but he makes what are some very pertinent points when he says:

“Putting that [home-bred talent] to good use as a region has always been the conundrum, and one the England head coach believes can finally be answered as Yorkshire Carnegie.

“I think it’s a good idea because you can build something from teams that have a real identity,” continued Lancaster.

“The Yorkshire identity as a county is unbelievably strong when you look back through history.

“And going forward, the Tour de France is coming here, look at the boost that has given to Yorkshire.

“The county cricket side is a very strong identity, so there is something there to tap into.”

As with rugby union so the case can be made for many other aspects of Yorkshire life and one which YDM has consistently campaigned on: the potential for Yorkshire is enormous but can only be released when decision making can be made locally.


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