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Yorkshire – better than Texas. And as The Times says ‘Lancashire came nowhere’

October 29, 2013

Yorkshire has been rated by the Lonely Planet guide as number 3 in the world’s top regions. This puts Yorkshire ahead of Texas and Mallorca. Of course, it is a given these days that Yorkshire is a great place to visit on holiday but just imagine how much inward investment Yorkshire could harvest if it had the powers to sell itself, not merely as a tourist destination, but one worth investing in commercially. For as Tom Hall of Lonely Planet says, “There is clearly a buzz about Yorkshire at the moment and it needs to shout more loudly about it to an international audience.” Give us the tools and we will!


Sadly the The Times editorial, The majesty of Bridlington, commenting on this award is behind its paywall. It is an effective manifesto for Yorkshire and ends thus: ‘Really, third is an insult. There is one consolation, though. Lancashire came nowhere.’

From the BBC website

Lonely Planet says Yorkshire ‘one of top global places

The region’s “rugged moorlands, heritage homes and cosy pubs” are credited in the guide.Yorkshire has been named as one of the top places in the world to visit in 2014 in a new travel booklet.

Lonely Planet put the area third in the top 10 world regions, behind destinations in India and Australia.

The guide mentions Yorkshire’s “rugged moorlands, heritage homes and cosy pubs” and that next year’s Tour de France’s grand depart will be in Leeds.

The 13th Century York Minster cathedral also makes it into the guide’s top 10 global “sights to make you feel small”.

The guide also refers to the success of Yorkshire athletes – including heptathlete Jessica Ennis, cyclist Ed Clancy and boxer Nicola Adams – in the 2012 Olympics, which resulted in winning seven gold medals.

Continue reading the main story
Lonely Planet’s top 10 regions
1. Sikkim, India
2. The Kimberley, Australia
3. Yorkshire, UK
4. Hokuriku, Japan
5. Texas, USA
6. Victoria Falls, Zimbabwe and Zambia
7. Mallorca, Spain
8. West Coast, New Zealand
9. Hunan, China
10. Ha’apai, Tonga

It said the medals had added to the Yorkshire population’s belief “their county is better than – and really the best of – all the English counties”.

Gary Verity, chief executive of tourism body Welcome to Yorkshire, said: “Endorsements rarely come much better than this from a guide that has a worldwide reputation.

“This is massive for Yorkshire and our thousands of amazing tourism businesses, destinations and events.”

He added the organisation had worked hard to put Yorkshire on the map because “we know how amazing and unique our county is”.

Yorkshire has also previously beaten Berlin, London and Madrid to win the title of Europe’s Leading Destination at the World Travel Awards.

Yorkshire Day is celebrated every year on 1 August.


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